I've been going to the same place to get my plans printed off for 6 years. The guy that was at the checkout tonight has been there about 4 of those years. He knows me and my business by name.
Today he asks: "lot of people building your airplanes?" I looked at him. Blinked a few times. And said "I design boats, not planes."
He says: "Oh yea I guess that would make sense since it's JEM Watercraft."
I just smiled, nodded, and walked away.